This toolkit has been developed by the PMEA Advocacy Council. You are invited to use and customize these materials as you see fit for your programs. Most of what you see here is designed to help you be proactive as you market and promote your program. The more proactive you are, the less reactive you will need to be.
Advocacy Calendar– This yearly calendar includes suggestions on how/when to implement the various resources in this toolkit.
Concert Pre-Show Template (Google Presentation) – Customize this presentation to play on rotation before your concert.
Elementary Student Recruitment Letter (PDF) – Your current students can best the best recruiting tool for future students. Current students can send this letter to future students to encourage them to join the music program.
Iceberg Informance (PDF) – Learn what an iceberg informance is and use the concert insert sample.
Marketing Tips (PDF) – A collection of marketing ideas and some examples.
Music Parent Survey (Google Survey) – Copy this survey and distribute to parents of music students. You’ll learn about them but also gain valuable data from your community.
MIOSM Community Survey (Google Survey) – Copy this survey and distribute to members of your community. This will help you connect with those who may not be actively involved in your program, but play a supporting role!
Options For Emergency Response : A Starting Point (PDF) – Some thoughts on what to do if you’re facing a crisis in your program.
PMEA Festival Press Release (PDF) – Copy, paste, and customize the contents of this document to celebrate student participation in PMEA events with local media.
Proactive Advocacy Scripts (PDF) – Customize these suggestions for speaking in a variety of situations about your music program.
School Board Presentation – Elementary Music Program (PDF) – Use this sample as a way to introduce your school board to what happens in your elementary music program.
Student Reflection Survey (Google Survey) – Copy this survey and distribute to students to learn about their experience in your music program. This helps you get to know your students and provides valuable data for you and your administrators.
Truth About Music Education Images
Download any of these images to use in concert programs and other marketing materials to promote the value of music education.